Negotiation is an important tool, that all of us use at different times, at different phase of our life, to achieve different goals. The first time probably we negotiated in our life, when as a child we kept shouting for mother's milk. The negotiations are typically tagged with a price, which may or not be expressed in monetary term. For example a marital negotiation has a typical price line of social status, whereas a negotiation in the job interview the price line is clearly money. There can be more than one one price line also, provided there are different areas involved in the negotiation. For example in a union-management negotiation apart form salary, there can be price lines involving working conditions and industrial relations.
To negotiate effectively one must do a proper hoe work on the self strength and weaknesses vis-a-vis the strength and weaknesses of the other side. In the negotiation table, it will all depend upon how one can keep up with the nerve. Thus, it is very important to know the bottom-line of the price where the negotiator can settle. The body language is also extremely important in negotiation.
The price may be social recognition, peer recognition and many others. A negotiation may take place either on 1 to 1 or may involve more than two parties.
Negotiation
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